Contrary to most of the fodder that we all hear on the national media, I think we all know that in many markets,
now is a GREAT TIME TO BUY REAL ESTATE! The challenge that we face is the "un-brainwashing" process that we need to follow with the buyers! I wanted to offer a few techniques that I have recently been using to get buyers to move on making offers. Here are just a few and I welcome more comments and ideas from others of you:
- Point out that mortgage rates are still GREAT! - CLICK HERE to read a great article from Time Magazine that can reinforce your position why buyers should not be waiting to purchase. As rates begin to rise, buyer power is taken away from the buyer. Any time now rates could start to rise and a 1% rise in interest rates can dwindle your buyers purchase power by as much as 10% or more!
- If your market is stagnant, then sellers are probably motivated - Deals may be better than in a long time, particularly on homes that have been on the market for a while.
- Work with more motivated buyers - If you are doing the volume of lead generation that you should this should allow you to choose to work with buyers who do need to make a move now, so if items one and two are not working, move on to another buyer!
- Make offers for Immediate Response - Gary Keller of Keller Williams and "Millionaire Real Estate Agent" book fame has coined the acronym MOFIR to refer to this process. Find deals you can offer NOW to make immediate response occur. Personally I have partnered with loan officers, title companies, insurance agents and the like to put offer packages together that we can promote together to each others spheres. This works and it gets you exposed to others spheres of influence!
- Know Creative Financing - Since the melt down in sub prime, we have less options for our buyers in the financing arena. Make sure you combat this by knowing all the options for your buyers and have all the alliances that you need with loan officers and lenders to have an option for every challenge. After all, no option for financing, no sale - no sale, no commission!
Please, others chime in with some other buyer options for us!
Buyers make the market move. Without them, you can have all the listings you want, but there will be no "beans on the table" at home unless we can get the buyers to make offers!
Blessings!
Steve Homer
Broker-Associate
The HBH Group Realty Team
Keller Williams Realty
Round Rock, TX - the 8th fastest growing area in the USA per Entrepreneur Magazine (2008). We would love to assist your clients and investors with commercial, residential or farm & ranch in this area. And by the way, if you haven't heard how Keller Williams can be your ticket to retirement from the real estate business, we need to talk!

way we serve others in the real estate business and I decided that I would share this with you as a model for our mission as real estate service professionals.
and heart regulation meds at 48 years old. The truth is that my diet was a disaster and I hadn't exercised in I don't know how long. Add to that the pressures of the real estate business and... Well you get the idea! I was a walking heart attack. I had my blood tested per doctors orders and the results were something to this effect:
holesterol-reducing diet and he had great success with reducing his counts where he could get off of the meds. I figured I had nothing to lose and emailed him later that day to get a copy of the diet. I went on it in June coupled with 10,000 steps a day (6 days per week) on an elliptical ski machine (steps must be in the aerobic zone). I also had a light weight workout three days per week.
To All:
and like Texas weather, if you don't like it today, stick around it will change tomorrow! The entire country has experienced a slump in the RE business over the past year or so (as we all know), however here is the reality - This too shall pass.